New management, a fresh approach and an innovative team are proving the secret recipe at Coffs Harbours premier resort property, Pacific Bay Resort. The 100-acre facility has seen a major turn around since Independent owners took the helm in early 2018. The property which now joins a small group including the Award-winning Bonville Golf Resort as well as Luxury Sydney property Jonah’s at Whale Beach has quickly gained a foothold on the regional conference and events market partnering with Destination North Coast NSW and flying the flag for the Coffs Coast as a destination of choice for conferencing and events.

The modular and versatile conferencing facility including the tradeshow floor space has been completely refreshed. Each room is equipped with state-of-the-art integrated audio-visual systems, staging and lighting concept and design, high speed broadband internet and to ensure privacy between rooms, special acoustic panels are used to partition off individual rooms. The talented conference and events team is delivering an exceptional product for guests.

“We are excited to be welcoming back local, regional and residential conferencing of all kinds. Our refreshed conference spaces, refined delegate packages and ability to adapt is generating really positive reviews from our clients.” Says Group Sales Manager Stephanie Kesby. The group has also partnered with a selection of local operators aimed at adding offsite opportunities for conference groups and showcasing the regions amazing natural assets.

Group Marketing Manager, Christopher Winn says like in any business, often its about getting the basics right and that’s started with the accommodation refurbishment program. The existing accommodation was tired and long overdue for a refresh and it seems that’s proving the key to winning new business. “It’s essential to the sustainability of our local tourism industry that Coffs Harbour maintains an adequate supply of quality accommodation of at least a four-star standard.” Christopher says, adding “For a destination where domestic overnight visitation grew by over 16% in the past year, surpassing both Port Macquarie and Byron Bay, it’s unacceptable for there to be an undersupply of suitable options for visitors. Our ongoing refurbishment program is delivering on the promise of a quality experience for guests” he says.

The room refurbishment program includes improvements such as fresh paint, new carpet, modern furniture, new lighting and fresh amenities, creating a range of stylishly appointed Executive and Deluxe style accommodation options for guests.

“While we’re focussed on developing our residential conferencing business and growing visitation here on The Coffs Coast, we also want the property to become a hub for board meetings, business lunches and casual staff get togethers at a local level. There are so many unique and versatile spaces to work with.” Stephanie Says

To add to the upward trajectory of the property further work including the beautification of resort gardens, the refurbishment of the golf course, refreshed resort pool areas and a 1.2-million-dollar paint and refreshment program for all accommodation buildings is rounding out the aesthetic of the property.

Situated beachside on the beautiful Charlesworth Bay and surrounded by 40 hectares of subtropical gardens, Pacific Bay Resort offers a full resort experience and is located halfway between Sydney & Brisbane in Coffs Harbour.